Gold Seal
Gold Seal is a Canadian canned seafood company whose business has been progressing for over 100 years. They specialize in wild-caught salmon, sardines, and mackerel.
Their high quality standards extend beyond their products, as they work with partners that share a passion for maintaining sustainability and quality of life in the ocean and communities. This "Full of Good" mindset is what makes Gold Seal a staple brand in many Canadian homes.
I had the pleasure of working with Gold Seal on their social media content to promote their products and brand pillars through compelling designs and animations. I also had the opportunity to help create their marketing campaigns, newsletters, and participated in campaign photoshoots as a photographer assistant.
Scope
❋ Graphic Design
❋ Social Media
❋ Motion Graphics
❋ E-Newsletter Design
Client
Gold Seal
Email Newsletter Designs
Gold Seal’s e-newsletters were crafted to inspire home cooks with approachable recipes, showcase new seafood products, and highlight the brand’s dedication to quality and sustainability. Each edition was designed to be visually captivating, cohesive with Gold Seal’s colourful digital presence, and strategically built with compelling calls-to-action that encouraged readers to explore products and drive online sales.
