Authentica
World Cuisine

Authentica World Cuisine specializes in small batch, traditionally-made Italian pasta sauces. The fundamentals of fresh ingredients, classic recipes, and home cooking staples come together in this authentic brand! ​

Some challenges I got to tackle were brand growth on social media, and taking the look and feel from a rustic, traditional style, to a modern and eye-catching one. I worked with the client to make sure that the products and key values weren't lost in the visual transformation which is something important to me when these design opportunities come up. The goal was to ultimately enhance the product line features in an exciting way!