ABURI Market
ABURI Market is an elevated lifestyle grocer by ABURI Restaurants Canada, known for trailblazing modern Japanese cuisine. It’s a go-to destination for fresh, authentic Japanese meals and snack options created by the chef teams behind Miku and Minami in Vancouver!
Guests can discover fresh grab-and-go bentos, Aburi sushi, Iwate A5 Wagyu, and curated imported snacks, lifestyle items, and desserts from different prefectures in Japan.
Scope
❋ Graphic Design
❋ Illustration
❋ Social Media
❋ Newsletters
Client
ABURI Market
(Aburi Restaurants)
ABURI Market
Events Social Series
For ABURI Market, I designed a full social post series promoting a lineup of diverse in-store events—from wagyu cutting shows to matcha demos and WA-BAGEL tastings. While each event had its own unique content, I strived to build a cohesive visual system through consistent layout structure, bold typography, and unified key visuals. This allowed every post to stand on its own while still feeling part of a larger series, creating a familiar look that made it easier for customers to instantly recognize event announcements and understand what was happening at a glance.
The Power of Print
As part of ABURI Market’s integrated marketing strategy, I designed a series of flyers to promote seasonal events, product launches, and in-store campaigns. Each design extended the visual language established in ABURI Market’s social media and newsletter content, creating a consistent and immersive brand experience from digital to physical touchpoints.
My approach focused on clean, modern layouts that balanced visual storytelling with clear calls to action, ensuring each piece captured attention while staying true to the brand’s aesthetic. These designs not only supported in-store engagement but also strengthened cross-channel recognition, helping customers connect event experiences to the broader ABURI Market narrative online.
Newsletters played a key role in cross-channel marketing strategy. I made each design to align with ABURI Market’s social posts, website product features, and in-store flyers, creating a seamless promotional experience across every customer touchpoint.
