A Hoops Journey
Podcast
A Hoops Journey is a grassroots Canadian podcast that takes you behind the scenes with current and former players, coaches, officials, and more. Join host Aaron Mitchell as he sits down with guests to share why basketball matters so deeply to them—stories of learning the game, adventures on the road, and how hoops have carried them across the globe.
Alongside the basketball talk, guests open up about life, leadership, relationships, and the lessons the beautiful game has given them—insights that resonate far beyond the court.
With this in mind, I created a logo design and brand identity to reflect their goals and values. It was important to bring the aspects of basketball into the visuals without leaving out the podcast element, creating a clear introduction to their audience showing what they're all about.
Scope
❋ Logo Design
❋ Graphic Design
❋ Branding
Client
A Hoops Journey
A Logo Journey
In 2022, I designed the original logo for A Hoops Journey, leaning into a modern sports aesthetic inspired by team crests and court details. With a basketball backboard, bold script wordmark, and signal wave lines, it captured the high-energy spirit of the game.
By 2025, the podcast had evolved into something deeper — a space for storytelling, mentorship, and meaningful conversation. To mark their 5 year anniversary, I reimagined the logo with a retro-inspired, timeless feel. The new emblem keeps a subtle basketball reference while spotlighting a vintage-style microphone, creating a nostalgic yet versatile mark fit for stickers, apparel, and episode artwork.
What I love most about the redesign is its broader appeal. It no longer speaks only to die-hard basketball fans, but to anyone who loves great stories shared over the mic.
